Rules v1 - Negative Matching

• Our first foray into Rules, this allows users to be set up a system which either automatically applies or suggests negative matches based on search term performance criteria. Especially valuable when auto-harvesting and various match types are used to catch irrelevant keywords and wasted spend.

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Launch Announcement: Rules v1 - Negative Matching [Perpetua, Amazon]

What Shipped?

A new Rules tab with the first Rule being for Negative Matching!Users can set up a Rule which either automatically applies or suggests negative matches based on search term performance criteria (spend, sales, acos, ctr etc.). Users can see their list of existing rules in the Rules tab, see the suggested terms in the Pending Approval tab and see past actions in the History tab. Users can specify the look back window and also how often the rule should run. This feature currently supports SP Goals.

Benefits:

Allows you to be on top of wasteful spend and irrelevant search terms. Allows you to 'preserve' broad and phrase matches that would otherwise be bid down because of one bad performing search term.

Users for this release:

All Perpetua users, SP Goals

Eligible Regions:

All Regions, Amazon

Help Article with Details:

https://help.perpetua.io/en/articles/12458912-rule-based-control-negative-matching-open-beta

最適化）

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